Resume & Bio
WORK EXPERIENCE
PRODUCT MARKETING MANAGER
(2021-2022)
The Reynolds and Reynolds Company
- Led the creation and launch of all external and internal marketing collateral for the automotive marketing CRM product lines under my management.
- Monitored for brand consistency and worked with manufacturing to implement quality check systems to ensure that brand standards were followed.
- Collaborated with divisional sales executives to research market needs and differentiate product solutions against competitive offerings, leveraging market gaps.
- Spearheaded competitive sales training program resulting in 2x more contracts sold to targeted accounts per month and 22% overall sales growth.
- Built go-to-marketing plans to bring a new product offering to market.
- Monitored product sales and marketing campaign performance against established KPIs.
MARKETING MANAGER
(2009 - 2021)
The Reynolds and Reynolds Company
- Led multi-channel marketing campaigns and oversaw the creation of all marketing collateral and communications for a suite of automotive CRM solutions.
- Analyzed and responded to customer feedback, sales trends, competitive data, and marketing research to improve both our product and the customer experience.
- Primary point of contact for external vendors, monitoring our adherence to their co-op programs.
- Innovated our sales presentation tools to include an automated return on investment, improving closing rates and increasing sales.
MARKETING DIRECTOR
(2006 - 2009)
DiversiForm
- Coordinated trade show marketing and booth design, drawing record attendance in 2008. Invented and brought to market a new product recognized as the "best new money maker in the industry" winning the 2007 Print Solutions Magazine 'Peak Award." After DFI's acquisition by Reynolds, I assisted in bringing this product's sales from roughly $300k to $3M.
- Designated by the CEO to plan and implement the 2008 business plan, resulting in $8M in sales, an increase in SEO metrics, 30% sales growth of a key account, and ultimately, the company's desired sale to Reynolds.
- Developed relationships with industry press, securing freelance article space.
- Developed promotional literature to communicate a consistent corporate brand image.
- Instituted a new company-wide sales lead and CRM management system.
- Primary liaison during acquisition and one of just two employees retained after acquisition.
"Education is not the learning of facts, but the training of the mind to think." - Albert Einstein
EDUCATION
Masters in Business Administration
(2005 - 2006)
University of Portland
B.S., Business Administration, Marketing Focus |
Minor, English
(2001 - 2005)
Oregon State University
Graduated Cum Laude | Candidate for the Target Leadership in Business Award
CERTIFICATIONS
PCM DIGITAL MARKETING, American Marketing Association (2024)
CERTIFIED DIGITAL MARKETING PROFESSIONAL, Digital Marketing Institute (2024)
Hello!
My husband and I made the move to beautiful Bend, Oregon, where we're busy keeping up with our three lively children -- ages 14, 11, and 9. We have a passion for skiing, and recently caught the IRONMAN bug, with 70.3 triathlon races. You will currently find me training for the New York City Marathon in November, running to support the NF Endurance Team. Learn more about why I'm fundraising for this meaningful cause!
"Exemplary leaders search for opportunities by seizing the initiative and looking outward for innovative ways to improve. They experiment and take risks, constantly generating small wins and learning from mistakes."
- Jim Kouzes & Barry Posner
VOLUNTEER WORK
Board Chair
Board Secretary
Board Member & Regional Manager
Annual Giving Fundraising Chair
SEVEN PEAKS SCHOOL (2017-2019)
Girl Scout Troop Leader
Youth Catechist Teacher
Board Member
Executive Director
OSU CAMPUS ST. JUDE'S CHILDREN'S HOSPITAL UP 'TIL DAWN FUNDRAISER (2005)
Fundraising Chair
OSU CAMPUS AMERICAN CANCER SOCIETY RELAY FOR LIFE (2003-2004)
Volunteer Camp Counselor
NW KIDNEY KIDS CAMP, PORTLAND, OREGON (2009)
VP Finance, Kappa Alpha Theta Sorority
OREGON STATE UNIVERSITY (2003)
Alpha Lambda Delta Sigma & Phi Eta Sigma Collegiate Honors Society, Executive Board
OREGON STATE UNIVERSITY (2003 - 2004)